FAB BAG Magazine
FAB Women Ishween

Published on March 26th, 2014 | by Jehan Raffiuddin

FAB WOMAN: Ishween Anand

A woman who brings happiness to people and their homes through fragrance, a qualified C.A. and MBA from Stern School of Business, who quit her corporate job to follow her passion for fragrances – today we bring you Ishween Anand, Founder of Nyassa, whose story will leave you inspired!


Ishween started her career with Birla Sun Life AMC, Mumbai, from where she went on to work with GE Asset Management (Connecticut), before joining Ernst and Young, New York. It was only after she quit her job at E&Y and joined the finance department at Avon that she got a first-hand experience of how things work in a beauty products company. In a fortuitous twist of fate, just as Ishween was relocating back home to join Avon’s India operations, her business head quit resulting in the company deciding to shut office leaving her without a job. Returning to US was an option, but Ishween already had her heart set on something else. It was her love for fragrances that made her take up a course in making natural soaps. Once she mastered the art, she decided to start selling luxurious bath and body products over the weekends at the Atria Mall in Mumbai in April 2007. Very soon, Ishween started getting orders from The Bombay Store and Reliance Wellness. Blink! Within a month, ‘Nyassa’ products were being sold across 12 Reliance Wellness outlets, because they were truly a class apart from anything available in the market at the time. The rest as they say, is history.

Ishween’s vision is to create a beautiful products that are mild on the skin and leave a wonderful lingering fragrance. Nyassa has its origin in a Sanskrit word that means healing through touch by chanting mantras. Nyassa is also a dream, Ishween’s dream, born out of her passion for making natural bath and body products. Today, Nyassa is a prominent name in the Indian market, one that many women find synonymous with beauty. Ishween now envisions promoting Nyassa in the global arena.

The FAB BAG Crew loves Ishween’s spirit and approach to life and we believe she’s an inspiring role model to women all over. The crew got talking with Ishween and we’ve adding some of our conversation for you!

FAB BAG: What is it that keeps you motivated?
Ishween: My love for fragrances, indulgent bath and body products and travel!

FAB BAG: How do you define Happiness?
Ishween: In a spiritual sense it would mean inner peace but  instant happiness is a chilled beer, biryani and the beachside 🙂

FAB BAG: Founder of a beauty brand – give us one beauty tip that you always fall back on?
Ishween: When you have no skin care products to reach out to – grab a couple of ice-cubes and dab it on your face – It gives an instant glow!  And if you need to invest in one makeup product, a perfect red lipstick is enough to brighten any face!

FAB BAG: One secret no one knows about you?
Ishween: I’ve attempted directing the play “Night of Jan 16th-Ayn Rand” with absolutely no theatrical skills.  No questions on the outcome of that play will be entertained 😉

FAB BAG: One over hyped advice that you’d never give anyone?
Ishween: “Time is the best healer” – your mind is your best healer and it has nothing to do with time!

FAB BAG: What’s the one message that you’d like to give to our members?
Ishween: Find your individuality, imitate no one and believe in yourself.  Confidence is the best beauty tool you can carry

Here’s a dated video of Ishween talking on CNBC’s Young Turks program:


Parting shot: Ishween is an inspiration for all those women who harbour entrepreneurial dreams but feel restricted. She faced several challenges on her journey, but not once did she ever give up. Some people are just born to do great things and Ishween is hands down one of them! Ishween has major plans for Nyassa and we wish her much luck and happiness. For those of you reading this story we have one message for you, “Dream it, believe it and you’ll achieve it

The *FAB* Women initiative by FabBag.com celebrates the occasion of Women’s Day all through the month of March with an aim to inspire women across the country by sharing stories of ordinary women with extraordinary lives. If you liked reading Ishween’s story, please leave a comment below and share this article. It’s now your turn to spread the inspiration.

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About the Author

Dances like there's a full house cheering. Dresses like it's the runway. Travels like a nomad and lives each day like it's her last. Chief trouble-maker on any social media platform you can name. High on life since 1991.

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