Published on April 24th, 2015 | by Rima J Pundir
BEAUTY SCIENCE: All That Gold
Is there anything “as good is gold” in cosmetics? Perhaps not!
Untold Beauty Benefits
- Provides anti-ageing benefits: When we apply gold-based products to our skin, a higher amount of blood rushes to the area thereby speeding up cellular processes and activating regeneration. The quest for the fountain of youth comes one step closer as this yellow mineral is well reputed for restoring the lost elasticity of the tissues. Gold slows down collagen depletion and the breakdown of elastin to prevent sagging skin. It stimulates cellular growth of the basal layer to regenerate healthy, firm skin cells and provides a tightening effect.
- Repairs sun damage: Gold also reduces the appearance of sun damage and age spots by slowing down the creation of melanin thus preventing the skin from tanning. It is also known to have anti-inflammatory properties that decrease skin inflammation.
- Lightens complexion: Gold is a great facial cleanser because it can control pigmentation and melanin creation. All these properties eventually lead to a whiter and brighter skin.
Most magical modern day alchemists, use nanotechnology to combine gold at the molecular level into complex creams used in anti-ageing treatments. Versions of gold commonly used in cosmetics include vegetal which is derived from the saffron spice and biological gold that is fermented in a lab.
Of course we are more than familiar with gold facials aka the epitome of luxury in beauty care. Originally developed by the Japanese, this facial uses a gold-leaf process to recreate the golden mask of Cleopatra for today’s woman. A heady mix of creams and serums with gold particles drains toxins and wastes to rejuvenate the skin and give you a radiant glow. So head to your favourite salon and pamper yourself to this blissful beauty routine.
FAB BAG PICKS
Votre Gold Body Polishing Scrub: Products included in this kit effectively pamper your skin thus enhancing its beauty and keep it away from unpleasant skin woes like dryness, oiliness, pimples and acne. It removes the dark spots and patches from your skin and improves its texture. It also enhances blood circulation and lightens complexion. CLICK HERE to view product.
NYX Diamond Sparkle Lipstick: A decadent and divine lipstick infused with shimmer. The superlative blend of moisturizing, long-lasting and sparkly ingredients is unmatched. Diamond Sparkle Lipstick has a cult following among our fans. Available in 23 knockout shades. CLICK HERE to view product.
Tvam Aloe Vera Gel – Gold Honey: Aloe Vera Hydro Gel is an exceptional moisturizer for all types of skin. It is therapeutic for whole body massage and is an excellent natural hair conditioner. Gold is a fantastic wrinkle repellant, removes dark spots, improves blood circulation, firms up sagging and aged skin & nourishes away fine lines. CLICK HERE to view product.