FAB BAG Magazine
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Published on April 24th, 2015 | by Rima J Pundir

BEAUTY SCIENCE: All That Gold

Is there anything “as good is gold” in cosmetics? Perhaps not!

Diamonds might be a girl’s best friend, but gold’s fast becoming a woman’s object of glowing adoration. We know they look amazing as accessories on our skin, but the wonderful things they can for our skin is what gives this auric metal its true shine. The anti-ageing benefits of gold can be traced back 5,000 years to Cleopatra, who, as legend goes, slept in a gold face mask every night to enhance the suppleness of her complexion. In ancient Chinese medicine gold was a key to youth, with queens using a gold massage roller on their face every day to preserve its natural luminosity. Since history itself seems to be vouching for this precious metal, we decided to find out what makes this glittering ingredient in skincare worth its weight in gold.

Untold Beauty Benefits

  • Provides anti-ageing benefits: When we apply gold-based products to our skin, a higher amount of blood rushes to the area thereby speeding up cellular processes and activating regeneration. The quest for the fountain of youth comes one step closer as this yellow mineral is well reputed for restoring the lost elasticity of the tissues. Gold slows down collagen depletion and the breakdown of elastin to prevent sagging skin. It stimulates cellular growth of the basal layer to regenerate healthy, firm skin cells and provides a tightening effect.
  • Repairs sun damage: Gold also reduces the appearance of sun damage and age spots by slowing down the creation of melanin thus preventing the skin from tanning. It is also known to have anti-inflammatory properties that decrease skin inflammation.
  • Lightens complexion: Gold is a great facial cleanser because it can control pigmentation and melanin creation. All these properties eventually lead to a whiter and brighter skin.

The Alchemist

Most magical modern day alchemists, use nanotechnology to combine gold at the molecular level into complex creams used in anti-ageing treatments. Versions of gold commonly used in cosmetics include vegetal which is derived from the saffron spice and biological gold that is fermented in a lab.

Of course we are more than familiar with gold facials aka the epitome of luxury in beauty care. Originally developed by the Japanese, this facial uses a gold-leaf process to recreate the golden mask of Cleopatra for today’s woman. A heady mix of creams and serums with gold particles drains toxins and wastes to rejuvenate the skin and give you a radiant glow. So head to your favourite salon and pamper yourself to this blissful beauty routine.

FAB BAG PICKS

Votre Gold Body Polishing Scrub: Products included in this kit effectively pamper your skin thus enhancing its beauty and keep it away from unpleasant skin woes like dryness, oiliness, pimples and acne. It removes the dark spots and patches from your skin and improves its texture. It also enhances blood circulation and lightens complexion. CLICK HERE to view product.

NYX Diamond Sparkle Lipstick: A decadent and divine lipstick infused with shimmer. The superlative blend of moisturizing, long-lasting and sparkly ingredients is unmatched. Diamond Sparkle Lipstick has a cult following among our fans. Available in 23 knockout shades. CLICK HERE to view product.

Tvam Aloe Vera Gel – Gold Honey: Aloe Vera Hydro Gel is an exceptional moisturizer for all types of skin.  It is therapeutic for whole body massage and is an excellent natural hair conditioner. Gold is a fantastic wrinkle repellant, removes dark spots, improves blood circulation, firms up sagging and aged skin & nourishes away fine lines. CLICK HERE to view product.

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