FAB BAG Magazine

Published on August 7th, 2015 | by Rima J Pundir

Mirror, Mirror, On the Wall!

Why do we ‘darken’? Because of melanin – the same thing that also protects us from the harm caused by the sun’s harsh UV rays!

More Melanin?

Melanin is the pigment produced by melanocyte cells. Melanin production in turn is triggered by the enzyme, tyrosinase. Our skin’s colour as well as the colour of the hair, eyes is based upon the actions of tyrosinase. If you cut down tyrosinase activity, pigmentation, darkening and tanning can be controlled and even reversed up to a point.

Lighten, Whiten, Brighten!

Skin lightening products are formulated with active ingredients that penetrate deep into the layers of the skin to counteract the activity of tyrosinase. This slows down melanin production and prevents darkening of the skin. In addition, skin lightening products are exfoliants and induce mild skin peeling to help resurface a fresher and lighter skin layer. So the outer, darker and duller skin layers are slowly peeled off to reveal a younger, brighter skin that’s fairer due to reduced melanin. Simple!

Look Out For:

Ingredients abound on creams and tubes. But when we talk about ‘active’ ingredients that actually make a difference, then here’s what you should be looking for in your whitening product: hydroquinone, soy, vitamin c, corticosteroids, licorice, hydroxystilbene, alosein, glutathione, glycolic acid, n acetyl glucosamine, gentisic acid, green tea, melatonin, monobenzyl ether of hydroquinone, azelaic acid, kojic acid, arbutin, retinoids, mequinol and niacinamide.

FAB BAG PICKS for a Luminous Glow

  • The Shiseido White Lucent Brightening Cleansing Foam is a gentle, purifying foam that effectively lifts away impurities while protecting skin’s vital moisture. The lather traps all dirt and impurities washing them away while the gentle base ensures your skin is left soft and moist.
  • The Shiseido White Lucent Brightening Protective Emulsion is a brightening daytime moisturiser developed with a focus on environmental stressers such as UV rays, air pollution and dryness to provide comprehensive protection. It protects you from the harsh sun and other environmental stressors – ensuring your skin remains bright as day!
  • The Shiseido White Lucent Brightening Moisturizing Gel is a night-time moisturiser that revitalises skin after daily exposure to external stressors such as UV rays and dryness. Improves skin texture to optimize skin functions and gives a brightness like none other.



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