FAB BAG Magazine

Published on September 3rd, 2015 | by Rima J Pundir

BRAND-ED: Skin Expert Shiseido

Let’s talk about Shiseido – from its Japanese roots to it’s name derived from ‘I Ching’, the classic Chinese book of Changes – this is one beauty brand with human wisdom and earth science combined!

Brands crowd beauty shelves nowadays, and if you think the Indian market is flooded, try the international! One of top luxury brands to have entered the Indian market is Shiseido – from a pharmacy in Ginza to one of the global beauty brands of today – the history of Shiseido is as remarkable as its technological developments. Here we talk about two of its skin care lines, sure to make a difference in your skin be it just daily CTM or more intensive brightening! What makes Shiseido special, among others, is their three -pronged R&D approach. “Functionality” research aims for beautiful, youthful skin by exploring skin’s physiological mechanisms and developing effective remedies and ingredients. “Sensitivity” research explores usage, fragrance, color and beauty techniques to enhance product enjoyment. Finally “Safety” research ensures that what Shisiedo offers is equally friendly to both the customer and the environment.

The SkinCare

Specially developed with Asian Yuzu Seed Extract, The SkinCare range gives the skin the power to replenish and maintain its own ideal moisture balance…

  • Extra Gentle Cleansing Foam is a creamy rich-lathering cleanser that lifts away makeup and impurities while leaving skin smooth, balanced, and ready for further treatment.
  • Hydro Balancing Softener is a dual-action hydrating and exfoliating lotion that helsp the skin absorb further hydration better and generally improves texture 
  • Day Moisture Protection SPF 15 is a daytime moisturizer that hydrates and balances the skin’s moisture leves without leaving it oily. It also protects against UVB rays and the damaging effects of other environmental factors.
  • Night Moisture Recharge is a multi-action night-time revitalizer that counteracts signs of daytime damage and delivers intensive hydrating benefits to skin while you sleep.

White Lucent

A multi-action brightening system promotes a luminous, glowing complexion and target spots for a brighter visage…

  • Brightening Cleansing Foam is a gentle, purifying cleansing-foam that whisks away impurities with a fresh, creamy lather while protecting skin’s vital moisture. 
  • Brightening Balancing Softener is a brightening softening lotion that immediately hydrates skin for an optimally moisturized, luminous complexion while enhancing the benefits of your moisturiser. 
  • Brightening Protective Emulsion is a brightening daytime moisturiser that not only combats the sun’s harmful  UV rays and environmental pollution but also keeps dryness at bay to provide comprehensive protection and hydration.
  • Brightening Moisturising Gel is a brightening nighttime moisturiser that revitalizes skin after daily exposure to external stressors such as UV rays and dryness.
  • Intensive Spot Targeting Serum is a cutting-edge anti-spot serum, created with the latest advancements in Shiseido skincare technologies to deliver intensive brightening benefits. It targets dark spots such as sun and age spots, acne marks and darkened pores to even out skin tone for perfectly radiant skin.


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