Published on July 21st, 2016 | by Rima J Pundir
Beauty Treasure: GOLD
Is there anything “as good as gold” in cosmetics? Perhaps not!
Untold Beauty Benefits
- Provides anti-ageing benefits: When we apply gold-based products to our skin, a higher amount of blood rushes to the area thereby speeding up cellular processes and activating regeneration. The quest for the fountain of youth comes one step closer as this yellow mineral is well reputed for restoring the lost elasticity of the tissues. Gold slows down collagen depletion and the breakdown of elastin to prevent sagging skin. It stimulates cellular growth of the basal layer to regenerate healthy, firm skin cells and provides a tightening effect.
- Repairs sun damage: Gold also reduces the appearance of sun damage and age spots by slowing down the creation of melanin thus preventing the skin from tanning. It is also known to have anti-inflammatory properties that decrease skin inflammation.
- Lightens complexion: Gold is a great facial cleanser because it can control pigmentation and melanin creation. All these properties eventually lead to a whiter and brighter skin.
Most magical modern day alchemists, use nanotechnology to combine gold at the molecular level into complex creams used in anti-ageing treatments. Versions of gold commonly used in cosmetics include vegetal which is derived from the saffron spice and biological gold that is fermented in a lab.
Of course we are more than familiar with gold facials aka the epitome of luxury in beauty care. Originally developed by the Japanese, this facial uses a gold-leaf process to recreate the golden mask of Cleopatra for today’s woman. A heady mix of creams and serums with gold particles drains toxins and wastes to rejuvenate the skin and give you a radiant glow. So head to your favourite salon and pamper yourself to this blissful beauty routine.
FAB BAG PICKS
SeaSoul Moroccan “Liquid Gold” Hair Treatment : Moroccan LIQUID GOLD Hair Treatment is residue-free dry oil, which hydrates, nourishes & infuses moisture into the hair creating healthier, shinier & lustrous finish. This versatile treatment is a perfect leave-in conditioner which speeds up the drying time and restores hair from heating, styling, chemical and environmental damage. CLICK HERE to view product
NYX Diamond Sparkle Lipstick: A decadent and divine lipstick infused with shimmer. The superlative blend of moisturizing, long-lasting and sparkly ingredients is unmatched. Diamond Sparkle Lipstick has a cult following among our fans. Available in 23 knockout shades. CLICK HERE to view product
Tvam Face Mask – Gold Peel-Off : 24k Gold dust and honey are all combined in this one of a kind peel off mask to reveal fresher, younger looking skin by penetrating deeply to help remove dirt and oil from the pores and nourishing the skin while tightening the pores. This mask helps to lift the impurities effectively, leaving the skin tight and refreshed giving a radiant, firmed and toned appearance. It rejuvenates and nourishes the skin giving it a long lasting, youthful glow. It is a perfect treatment before a special event or anytime you want to look your best. CLICK HERE to view product