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Beauty Tricks CHHEK-AND-CHIN-FACIAL-MASK-1100x733

Published on July 21st, 2016 | by Rima J Pundir

Beauty Treasure: GOLD

Is there anything “as good as gold” in cosmetics? Perhaps not!

Diamonds might be a girl’s best friend, but gold’s fast becoming a woman’s object of glowing adoration. We know they look amazing as accessories on our skin, but the wonderful things they can for our skin is what gives this auric metal its true shine. The anti-ageing benefits of gold can be traced back 5,000 years to Cleopatra, who, as legend goes, slept in a gold face mask every night to enhance the suppleness of her complexion. In ancient Chinese medicine gold was a key to youth, with queens using a gold massage roller on their face every day to preserve its natural luminosity. Since history itself seems to be vouching for this precious metal, we decided to find out what makes this glittering ingredient in skincare worth its weight in gold.

Untold Beauty Benefits

  • Provides anti-ageing benefits: When we apply gold-based products to our skin, a higher amount of blood rushes to the area thereby speeding up cellular processes and activating regeneration. The quest for the fountain of youth comes one step closer as this yellow mineral is well reputed for restoring the lost elasticity of the tissues. Gold slows down collagen depletion and the breakdown of elastin to prevent sagging skin. It stimulates cellular growth of the basal layer to regenerate healthy, firm skin cells and provides a tightening effect.
  • Repairs sun damage: Gold also reduces the appearance of sun damage and age spots by slowing down the creation of melanin thus preventing the skin from tanning. It is also known to have anti-inflammatory properties that decrease skin inflammation.
  • Lightens complexion: Gold is a great facial cleanser because it can control pigmentation and melanin creation. All these properties eventually lead to a whiter and brighter skin.

The Alchemist

Most magical modern day alchemists, use nanotechnology to combine gold at the molecular level into complex creams used in anti-ageing treatments. Versions of gold commonly used in cosmetics include vegetal which is derived from the saffron spice and biological gold that is fermented in a lab.

Of course we are more than familiar with gold facials aka the epitome of luxury in beauty care. Originally developed by the Japanese, this facial uses a gold-leaf process to recreate the golden mask of Cleopatra for today’s woman. A heady mix of creams and serums with gold particles drains toxins and wastes to rejuvenate the skin and give you a radiant glow. So head to your favourite salon and pamper yourself to this blissful beauty routine.

FAB BAG PICKS

SeaSoul Moroccan “Liquid Gold” Hair Treatment : Moroccan LIQUID GOLD Hair Treatment is residue-free dry oil, which hydrates, nourishes & infuses moisture into the hair creating healthier, shinier & lustrous finish. This versatile treatment is a perfect leave-in conditioner which speeds up the drying time and restores hair from heating, styling, chemical and environmental damage. CLICK HERE to view product

NYX Diamond Sparkle Lipstick: A decadent and divine lipstick infused with shimmer. The superlative blend of moisturizing, long-lasting and sparkly ingredients is unmatched. Diamond Sparkle Lipstick has a cult following among our fans. Available in 23 knockout shades. CLICK HERE to view product

Tvam Face Mask – Gold Peel-Off : 24k Gold dust and honey are all combined in this one of a kind peel off mask to reveal fresher, younger looking skin by penetrating deeply to help remove dirt and oil from the pores and nourishing the skin while tightening the pores. This mask helps to lift the impurities effectively, leaving the skin tight and refreshed giving a radiant, firmed and toned appearance. It rejuvenates and nourishes the skin giving it a long lasting, youthful glow. It is a perfect treatment before a special event or anytime you want to look your best. CLICK HERE to view product

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