FAB BAG Magazine

Published on October 31st, 2016 | by Yashodhara Ghosh

Beauty Wars: Serums or Creams

The face serum is emerging as a multi-use skin care treatment with soaring popularity but has it overtaken face creams, yet?

Although cosmetics companies are now using the term a bit too liberally, a typical serum is water based rather than water-and-oil based. This makes it easier for the skin to absorb it. Experts say that thanks to its smaller molecules, it penetrates deeper into the layers of our skin. And, the biggest reason that they are rapidly replacing creams is that they typically contain topical active ingredients such as Vitamin C, peptides, ceramides, niacinamides, alpha hydroxyl acids, retinoids that reach deep into the skin.

The level of need?

TVCs would like you to believe that a serum is must for you irrespective of your skin type but if your skin is normal and trouble-free, a hydrating cream should be good enough to take care of the moisturising needs. However skin woes such as acne, dullness, fine lines, pigmentation and more can cause for the targeted attention that serums provide!

The price worth?
 It has been scientifically demonstrated that serums are better at depositing nutrients so you do have a better shot at improving your skin concerns and conditions. If you are able to find the right serum for your skin, it IS definitely worth the price. The catch, of course, is that this can be daunting with the jazzy names and yummy ad campaigns. Also, they can be exorbitant. Keep the following in mind to determine if it’s worth it:
  • Go through the ingredients list. The percentage of active ingredients like peptides, anti-oxidants, ceramides, hyaluronic acids, retinoids typically justify the price. The higher the better…
  • Try before you buy for 1 week. No matter how great the product is, it will not completely eliminate your wrinkles or pigmentation, but if you do feel a difference, you are on the right track.
  • Consider your skin type and usage time. Prior to buying a serum you must first understand what is your skin concern which is to be addressed and accordingly choose the one that will help you do so and also keep in mind the right time to apply serum on your face.

For maximum absorption, use the serum after thorough cleansing and toning. Apply all over clean face and use fingers to pat the serum into the skin. Wait for about 10-15 minutes for the serum to be absorbed and then use your moisturiser or sunscreen on top of the serum to form a protective seal and allow the serum to deliver the ingredients deeper into your skin. Most importantly – do read the instructions thoroughly.


Votre Face Serum : This Aqua rich revitalizing (PM) serum enriched with virgin cold pressed oils, Herbal blends & innovative Molecules! Which helps to brighten the complexion and reduce fine lines. CLICK HERE to view product

Just Herbs Rejuvenating Beauty Facial Serum : This multi-tasking night serum is a blend of treasured Indian herbs like Gotukola & Ginseng that nourish & restore a natural glow & youthfulness to tired skin. CLICK HERE to view product.

The Body Shop Vitamin E Moisture Cream : An easily absorbed daily moisturising cream that has the lightness of a lotion with the moisturising benefits of a cream. It helps protect the skin, leaving it feeling soft, smooth and healthy-looking. CLICK HERE to view product

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