FAB BAG Magazine

Published on November 9th, 2016 | by Rima J Pundir

Beauty Secrets: Gold

Is there anything “as good is gold” in cosmetics? Perhaps not!

Diamonds might be a girl’s best friend, but gold’s fast becoming a woman’s object of glowing adoration. We know they look amazing as accessories on our skin, but the wonderful things they can for our skin is what gives this auric metal its true shine. The anti-ageing benefits of gold can be traced back 5,000 years to Cleopatra, who, as legend goes, slept in a gold face mask every night to enhance the suppleness of her complexion. In ancient Chinese medicine gold was a key to youth, with queens using a gold massage roller on their face every day to preserve its natural luminosity. Since history itself seems to be vouching for this precious metal, we decided to find out what makes this glittering ingredient in skincare worth its weight in gold.

Untold Beauty Benefits

  • Provides anti-ageing benefits: When we apply gold-based products to our skin, a higher amount of blood rushes to the area thereby speeding up cellular processes and activating regeneration. The quest for the fountain of youth comes one step closer as this yellow mineral is well reputed for restoring the lost elasticity of the tissues. Gold slows down collagen depletion and the breakdown of elastin to prevent sagging skin. It stimulates cellular growth of the basal layer to regenerate healthy, firm skin cells and provides a tightening effect.
  • Repairs sun damage: Gold also reduces the appearance of sun damage and age spots by slowing down the creation of melanin thus preventing the skin from tanning. It is also known to have anti-inflammatory properties that decrease skin inflammation.
  • Lightens complexion: Gold is a great facial cleanser because it can control pigmentation and melanin creation. All these properties eventually lead to a whiter and brighter skin.

The Alchemist

Most magical modern day alchemists, use nanotechnology to combine gold at the molecular level into complex creams used in anti-ageing treatments. Versions of gold commonly used in cosmetics include vegetal which is derived from the saffron spice and biological gold that is fermented in a lab.

Of course we are more than familiar with gold facials aka the epitome of luxury in beauty care. Originally developed by the Japanese, this facial uses a gold-leaf process to recreate the golden mask of Cleopatra for today’s woman. A heady mix of creams and serums with gold particles drains toxins and wastes to rejuvenate the skin and give you a radiant glow. So head to your favourite salon and pamper yourself to this blissful beauty routine.


Just Herbs Ayurvedic Blemish Treatment Kit : This kit contains three expertly selected products specifically suited for Blemishes and pigmentation prone skin. CLICK HERE to view product

Votre Whitening & Glowing Facial Kit : A simple home facial kit especially designed for skin lightening (fairness), instant glow, and blotchy skin with uneven skin color & dull lifeless skin.This Hydrating & Skin-Brightening facial kit contains products with an infusion of natural rich actives. Rich in Antioxidants & Special sun-protection protects skin against the signs of aging and free radical attacks, leaving skin soft, supple, and moisturized. Over four weeks, the actives work to reduce melanin production, resulting in the appearance of FAIRER, SMOOTHER & YOUNGER LOOKING skin. CLICK HERE to view product

Ayorma Radiance Glow Kit : Outshine others with glowing skin by waving goodbye sun tan.AYORMA Radiance Glow Kit consists of four jewels that help your skin shine. It works effectively to lift the sun’s adverse effects off your skin, leaving it clearer, lighter and even toned. CLICK HERE to view product

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